Search Engine Optimization - SEO thoughts

I can bet all of you are getting phone calls from companies promising that "you'll be the first in Google search results if you work with us".
There is no such a thing other than the very unlikely situation that you receive the phone call from Google :)

What is almost sure when starting a SEO campaign is that if your website is somehow relevant for your specific activity and useful for the Internet users, you will be the first for your company's name and for some of the words in your activity, but this is going to happen only after a lot of work on your website to make it relevant and useful. How do you know when the website is well written? Ask a Search Engine Optimization Company which can show you some results, not only promises.

The days of simply repeating like a parrot words in your web pages to rank well in search engines are gone... not to mention the useless activity of "search engine submission"
There are still companies taking your money for this submission... but also there are still clients asking after 2 weeks "why my website is not the first in Google?" :)